Stuck – Overcoming inertia to drive a home electrification movement in British Columbia

British Columbia aims to halve the carbon emissions from its built environment by 2030, requiring a dramatic increase in the rate and nature of heating equipment replacement and efficiency measures.
To better understand how their respective software and financial products can drive decarbonization and retrofit activity in the province’s ground-oriented homes, OPEN Technologies and Vancity Credit Union have spent the last nine months conducting market research on the barriers, friction points, and leverage points on the homeowner journey through the carbon retrofit process.
For more information and to register for the weekly webinars starting on May 27, 2022, at 12 noon.